Lab Smile
Dental clinic. Instagram reach grew 3 times, and most views are now organic.
- Before
- 8 million KZT
- After
- 25 million KZT
- Period
- 2 years
Task
A dental clinic in Astana with an account of 10,000 followers. Reach depended on ads: 95% of the audience came from paid sources, and in the last period reach had dropped by 41%. Content was built around promotions and prices, and the doctors and the clinic itself were barely visible.
What we did
- Moved the content focus from prices and promotions to the doctors and their experience: meet the doctor, oral hygiene, life at the clinic.
- Bet on Reels: they now bring 72% of all views.
- Kept the ads, but the account depends on them less.
Result
Before
8 million KZT
After
25 million KZT
Over 2 years the clinic's revenue grew from 8 to 25 million KZT. After the content change, reach grew 3 times in 3 months: from 75,000 to 236,000 people per 30 days, and views reached 532,000. Ads now bring 38% of views, the rest is organic.
Figures are client revenue before and after working with us.
Other cases
Figures are client revenue before and after working with us.
Dostupnaya Stomatologiya
Dental clinic
- Before
- 2 million KZT
- After
- 9.8 million KZT
- Period
- 1 year
Rumi
Family restaurant
- After
- +30 million KZT
- Period
- 8 months
Rich Flowers
Flowers and decor
- After
- +56% revenue
- Period
- 2 months
Full-service marketing
The result in this case came from the combination: strategy, ads, social media and production run by one department.
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