MedVoice
AI assistant for doctors. Leads from Azerbaijan, Russia and Kyrgyzstan came with no ads aimed at those countries.
- After
- Sales in 4 countries
- Period
- 2 months
Task
A startup: an AI assistant that does a doctor's medical paperwork. A few clinics and doctors had already tried the service, but new clients were not buying. The product is complex, and its social media profile did not explain why a doctor needs it.
What we did
- Repackaged the Instagram account: within seconds it is clear what MedVoice is and why a doctor needs it.
- Translated the product from tech language into what a doctor gains: time, income, a lighter workload.
- Made videos that reached audiences across the CIS without ads.
- Launched paid social aimed at doctors ready to buy, not just to leave a request.
- Filmed doctors' reviews and built them into the content.
Result
After
Sales in 4 countries
In 2 months the product was selling in 4 countries. In the very first month leads and sales came from Azerbaijan, Russia and Kyrgyzstan, although no ads ran there. Paid social brings leads the sales team is happy with.
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Full-service marketing
The result in this case came from the combination: strategy, ads, social media and production run by one department.
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