News2 min read
August results: revenue of five clients grew by 15-50%
What changed in the marketing of Gotovo, Vkusno Doma, Furshet Food, Superferma and Plov Tandyr, and the growth they got in a month.
Contents
In August five BM Consulting clients grew their revenue by 15% to 50% in a single month. Here is what we did in each project.
Gotovo: +50% revenue
We launched a new offer that grew revenue and brand awareness. Together with the client we developed gift boxes: a useful alternative to a standard gift that the audience liked.
Vkusno Doma: +20% revenue
We showed the product: premium meat, handmade, no preservatives. First-order offers lowered the barrier to entry, and repeat sales followed. After customer research we put together new sets, and they outsold the standard range.
Furshet Food: +17% revenue
We took the business's strengths and made them louder in content, offers and ads.
Superferma: +15% revenue
We actively tested ad formats and found a combination that worked.
Plov Tandyr: higher daily takings and a delivery launch
We brought out product strengths the audience hadn't seen before and built awareness, so people started choosing deliberately. In parallel we launched delivery as a new sales channel.
What these projects have in common
Our key metric is not the number of posts but the growth of the client's revenue. So we start with the product and the offer, and content and ads show them to the people who will buy.
